Bobbi Brown’s new magnificence model, Jones Highway, launched in the course of the pandemic with the objective of making high-performing, clear make-up that’s simple to make use of. “It’s clear, easy make-up for each pores and skin sort and pores and skin tone and also you don’t must be a make-up artist to make use of it,” the founder and make-up artist says.
Brown is without doubt one of the magnificence trade’s greats — she pioneered the “no-makeup make-up” look earlier than it turned a pattern and has helped individuals really feel empowered by enhancing their pure magnificence for many years. My mother has been a devotee of her eponymous make-up line (which Brown offered in 1995 and departed from in 2016) since I used to be born, so I grew up seeing Brown’s identify on the blush compacts stacked on her self-importance or on the tubes of lip gloss tossed in her purse. Now, with the virality of Jones Highway magnificence, Brown is reaching new audiences — nonetheless with the identical ethos of making less-is-more make-up seems that make you’re feeling snug and assured.
“Jones Highway is for anybody who loves a pure, luminescent look that makes you seem like your self in your perfect day,” Brown says. “Most ladies don’t need to be overly made up — they need to use make-up to look higher. And most ladies don’t need to look stylish — they need magnificence merchandise which are clear, simple to use and that principally simply work. Jones Highway stays true to that best. That clear, naturally stunning look feels extra fashionable proper now than a full face of make-up.”
I examined 5 of Jones Highway’s new and bestselling make-up merchandise, from the TikTok-famous What the Basis to a surprisingly good clear mascara.
$38 at Jones Highway and Credo
Jones Highway’s bestselling product, Miracle Balm, is the final word mixture of skincare and make-up. The emollient-rich balm — made with jojoba seed oil, argan oil and vitamin E — melts into the face for a clear layer of moisture and colour. “It is my go-to product as a result of once I put it on, I immediately look higher,” Brown says. “It provides a wash of soft-focus moisture to reinforce your pores and skin. It additionally displays mild so it provides a touch of glow wherever you want it — cheeks, eyelids or lips.”
Out of the 9 shades Miracle Balm is available in, I examined it in Flushed (rosy tint), Magic Hour (bronze shimmer) and Au Naturel (clear). The latter is extra of a pores and skin enhancer than anything, because it offers a glowy sheen. For only a trace of a blush tone, Flushed delivers the sheerest rosiness. My favourite out of the bunch is Magic Hour, which I take advantage of as a highlighter after making use of the What the Basis and The Greatest Blush. It blends with the inspiration fantastically and it has a luminous end that offers the impact of a pure spotlight. I can see why Miracle Balm is a favourite multiuse make-up product — the colour is so sheer which you could apply it wherever you please, and put on it alone or layered on prime of basis. Simply bear in mind to interrupt the floor of the balm — along with your finger or a magnificence spatula — while you first use it. This helps you get to the softer a part of the formulation which you could then heat up along with your fingers earlier than making use of.
$44 at Jones Highway and Credo
What the Basis is the standout product that wowed me essentially the most. It gave actually natural-looking mild protection that evened my complexion and, dare I say, delivered the dolphin pores and skin impact with one product. I’m not usually a basis wearer — most days I’ll simply do a little bit of under-eye concealer — and even once I take a look at them for work, they find yourself on the backside of a really giant make-up pile. This product, nevertheless, has discovered a everlasting place in my make-up bag. I examined two shades and located that the Beige labored as an ideal base tone for me, however with my summer season tan, a pair dabs of Medium helped add in some heat. For software, I decide to make use of my fingers to mix it in, nevertheless it additionally works with a dense make-up brush or make-up sponge. The creamy basis seems like a tinted moisturizer and feels wealthy on the pores and skin, because of various pure oils and moisturizing elements like sodium hyaluronate.
$25 at Jones Highway and Credo
The Face Pencil is one other nice instance of Jones Highway’s versatility. It’s a helpful concealer pencil that covers redness, darkish circles and blemishes. Brown says it’s a favourite amongst make-up artists, who love the vary of 25 shades and its blendability. I like it for under-eye protection and hiding redness round my nostril. I examined 4 shades — 7, 8, 9 and 10 — and located that it’s fairly helpful to have a pair shades readily available. I take advantage of 7 (mild with impartial undertones) to brighten the under-eye space and even out the redness round my nostril, and eight (mild/medium with peach undertones) as a real colour match for overlaying up imperfections.
$28 at Jones Highway and Credo
A brand new launch this fall, The Greatest Blush was created by Brown as a result of a fantastic powder blush has all the time been in her again pocket. “Powder blush is what I grew up on,” she shares. “A pop of pink has all the time been my go-to as a make-up artist, and it has been simply as essential in my very own magnificence routine. Even on days once I’m not sporting make-up, you’ll discover pink on my cheeks … even when it’s a pinch to imitate a pure flush. It’s the simplest strategy to raise and improve the pores and skin.”
Out there in 5 rosy shades, the talc-free formulation is mild and appears tremendous pure, nevertheless it’s additionally buildable for extra of a punch of colour. The squalane-infused powder might be worn on naked pores and skin with out wanting chalky, or layered with the Miracle Balm (“for added luminosity,” based on Brown). Rosy and Sandy had been the shades that labored finest for me, and I used Jones Highway’s Blush Brush for easy software. I additionally like swiping some on my ring finger and tapping the colour on my eyelids for a straightforward, monochrome make-up look.
$26 at Jones Highway and Credo
Brown says The Mascara is one other MUA-favorite. “It’s totally arduous to make a clear black mascara, however we appear to have mastered it,” she says. In truth, I wasn’t anticipating to love The Mascara as a lot as I do. With my cussed, straight lashes, it takes a high-performing mascara to maintain them lifted all day. The Mascara’s outsized, curved wand helps generously coat my lashes with one swipe, and the conditioning formulation simply holds them up and provides size. Nonetheless, it wasn’t smudge-proof for me, so I discovered that the easiest way I may get a long-wearing curl is to do a primary coat of The Mascara adopted by one coat of my favourite budge-proof mascara, Twenty/Twenty Magnificence’s Clear Sweep Mascara.
Utilizing the merchandise above — along with the honorable point out of The Lip Tint in Nude Rose in addition to my favourite forehead merchandise — I used to be in a position to do my make-up in underneath 10 minutes. The ensuing look has admittedly develop into my default make-up since I first examined the merchandise, and I’ve re-created it for work occasions and date nights alike.
Whereas I didn’t expertise any drawbacks that may hold me from reaching for any of the Jones Highway merchandise altogether, there are a pair issues to know earlier than attempting it your self. The sunshine, “no-makeup make-up” look that the road achieves doesn’t fairly mirror how the merchandise really feel on the pores and skin. The Miracle Balm and What the Basis particularly really feel wealthy and heavy — some reviewers have famous a “sticky” feeling — since their formulation have emollient elements. I feel I’ll recognize feeling that additional layer of moisture within the chilly winter months, nevertheless it takes some getting used to. There have additionally been evaluations that word a grainy texture within the What the Basis — I skilled this within the Beige jar however not the Medium. I imagine this has to do with how the elements settle within the container, however I used to be in a position to therapeutic massage the product in with none points and the little bits of formulation blended out with out a hint. It might even be good to see SPF within the What the Basis formulation, since related merchandise that act as a tinted moisturizer (like Ilia’s Tremendous Pores and skin Tint) have that profit.
Make-up fanatics who just like the minimalist aesthetic and easy-to-use merchandise of Ilia, Advantage, Saie and Glossier will love the flexibility of Jones Highway. The bottom merchandise — The Face Pencil, What the Basis and Miracle Balm — are actually what makes Jones street shine. They supply a seamless basis for the hardly there make-up look, and play properly not solely with different Jones Highway merchandise however with make-up from the aforementioned manufacturers too.
Whereas Jones Highway comes with a barely greater value level than the opposite no-makeup makeup-loving manufacturers, its merchandise really feel like make-up professional instruments, because of Brown’s experience. A clear magnificence model (the model avoids 2,700 probably dangerous elements) with a give attention to efficiency, the merchandise at the beginning really feel like make-up you’d discover in knowledgeable MUA’s equipment — as a result of that’s what they had been made for. Brown created Jones Highway to fill a spot in her personal equipment, and the result’s high quality cosmetics that professionals and novices can profit from.
And whereas we didn’t take a look at it for this story, Jones Highway additionally has a line of skincare — so in the event you like to remain loyal to at least one model in your magnificence routine, it has all the pieces you may want.
It’s clear that Brown has been intentional with creating high-performing cosmetics that work for everybody. Whether or not you’re buying to your teen, your self or your mother, Jones Highway is adaptable to any age, pores and skin sort or magnificence routine. Greatest for individuals who love a pure, you-but-better look, the merchandise are nice for constructing confidence in your make-up abilities and your self.