September 23, 2023

Dior showcases trend in shadow of Egypt’s pyramids

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Models are seen against Egypt's Giza Pyramids at show by French fashion house Dior
Fashions are seen towards Egypt’s Giza Pyramids at present by French trend home Dior © Ahmed HASAN / AFP

Cairo (AFP) – French trend home Dior on Saturday held its first present at Egypt’s historic Giza pyramids, presenting its 2023 fall males’s assortment within the shadow of the millennia-old tombs.

Dwarfed by the huge Giza necropolis — their imposing ridges illuminated by white gentle for the present — fashions showcased the gathering titled “Celestial”.

Saturday’s present was the second by a European trend home to make use of Historical Egyptian heritage websites as a backdrop this yr.

In October, Italian designer Stefano Ricci showcased his most up-to-date assortment on the Temple of Hatshepsut in Luxor.

Egypt’s Giza necropolis, simply west of the capital Cairo, has in recent times performed host to ever-grander occasions, together with pop live shows and up to date artwork exhibitions, because the North African nation seeks to undertaking a revitalised picture to attract in new tourism and enterprise.

Media entrepreneur Amy Mowafi stated occasions like Dior’s “put Egypt on the map as a brand new hub for creativity and design” the place creators can draw on “seven thousand years of inspiration.”

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