September 23, 2023

Dior showcases trend in shadow of Egypt’s pyramids

Models are seen against Egypt's Giza Pyramids at show by French fashion house Dior
Fashions are seen towards Egypt’s Giza Pyramids at present by French trend home Dior © Ahmed HASAN / AFP

Cairo (AFP) – French trend home Dior on Saturday held its first present at Egypt’s historic Giza pyramids, presenting its 2023 fall males’s assortment within the shadow of the millennia-old tombs.

Dwarfed by the huge Giza necropolis — their imposing ridges illuminated by white gentle for the present — fashions showcased the gathering titled “Celestial”.

Saturday’s present was the second by a European trend home to make use of Historical Egyptian heritage websites as a backdrop this yr.

In October, Italian designer Stefano Ricci showcased his most up-to-date assortment on the Temple of Hatshepsut in Luxor.

Egypt’s Giza necropolis, simply west of the capital Cairo, has in recent times performed host to ever-grander occasions, together with pop live shows and up to date artwork exhibitions, because the North African nation seeks to undertaking a revitalised picture to attract in new tourism and enterprise.

Media entrepreneur Amy Mowafi stated occasions like Dior’s “put Egypt on the map as a brand new hub for creativity and design” the place creators can draw on “seven thousand years of inspiration.”

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